In a project I did for the user interface design course we (me and 3 project group members) built a dog poo bin, called SnoepDog. Sounds like nothing special, however, the bin rewards both dog and owner for throwing away the dog poo by releasing a dog biscuit and providing the opportunity to save for a dog tax reduction. Like any dog trainer knows; rewarding is better than punishment.
We built a prototype and filmed the user evaluation at a dog training facility. The users and dog trainers were enthusiastic about it, and so were we. We decided to write a press release and handed it to the communications department of Tilburg University. They send it out and within a few hours it was posted on several local news websites.
The same day the phone started ringing. Brabant10, a regional television channel wanted to have an interview with us. We started twittering about the media attention and news sites all over the Netherlands started copying the press release.We received more and more requests for interviews on Twitter and by phone.
The following day national newspapers, radio stations and tv channels paid attention to SnoepDog as well. The list of media companies include: de Telegraaf, Het Parool, Hart van Nederland, Ochtendshow met Giel Beelen (3FM), Kink FM and Spits. When we presented the project to receive our final grade, after all it was a university project, 3 camera crews were present to make an item about SnoepDog.
Apparently the dog poo issue was very recognizable for everybody and the SnoepDog was a pretty simple solution to it.
(Incomplete) list of links to news items about SnoepDog
Telegraaf (newspaper)
3FM ochtendshow met Giel Beelen (starts around 1:08)(radio)
Radio 2: Knooppunt Kranenbarg (radio)
SBS 6: Hart van Nederland (TV)
De Pers (newspaper)
Kink FM: Mark Met (radio)
Waar maar raar (internet)
Brabants Dagblad (newspaper)
Eindhovens Dagblad (newspaper)
BN De Stem (newspaper)
Brabant 10 (TV)
Scientias (internet)
Omroep Brabant (internet)
Omroep Brabant (TV)
PVE News (internet)
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